Nubian Moor Race

Nubian Moor Race

Nubian Moor Women

Nubian Moor Women

Friday, July 30, 2010

Do You Have A “Slave” Mentality? 8 Reasons Why You Might.

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Shem Hotep ("I go in peace").

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Do You Have A “Slave” Mentality? 8 Reasons Why You Might.

If this doesn’t not apply to you then don’t get your boy shorts, thongs, boxers or briefs in a tiffy. This is just an analysis that I have come to from various courses , and life experience in general. This does not apply to all Black people but it definitely explains some behaviors of ours in my opinion. Feel free to add on.
1. Competitive Nature
Competitive among one another, also known as crabs in a barrel complex. Often when people of color see another person of color doing well, instead of us congratulating him we hate, or become envious. We become insulted that they may have or appear to be surpassing us and want to knock them off their hustle. This is a direct result of us being paired against each other during slavery.
2. The whole light skin vs. dark skin crap
This one should be the most obvious. It has been well documented that fairer skin Blacks were favored over those with darker complexions. This same ideology is sometimes exercised in today’s society. Those with lighter complexions are often saw as being safer, less threatening, more attractive, more intelligent. Simply because their complexion is closer to that of a Caucasian.
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3. Non- attachment to kids
During slavery kids were taken away not long after birth. This meant that Black women were unable to build a bond with their child. They had to learn to be cold to their children in some regard because there always was that chance that the child would be taken away or killed. Either way the chances that a Mother would never see her child again were high. I see that this has affected some Black women to this day because on some level, they can demonstrate a coldness to their children. Almost as if the child is a burden or a bother that they themselves should not be required to handle. Slavery, to me, created this distance that some Black mothers have with their children.
4. Complexities in Black love
Black men and women were not allowed to marry. In fact we often had to hide the fact that we were dating one another and if we dared marry someone we had to do the jump the broom ceremony which was not legally binding. So in essence our marriage was not seen as legal as well. In doing this they ripped black men from the home and never allowed them to see themselves as MEN. They were constantly referred to as “boy” and other derogatory terms. After hearing this for centuries, one starts to identify themselves with those negative terms. So some are forever trapped in this boy like stage and never want to grow. Some are unable to handle responsibilities of an adult nature and feel that they should never have to no matter their age. This separation also caused more tension between Black men and women. How are we suppose to know how to truly love one another if for years it was punishable by death if we acknowledged the other sex unless it was for breeding purposes?
5. Black men spreading their seeds
Because Black men were seen as breeders, they were the instructed to have sex with other slave women who they may not have necessarily had or wanted a relationship with them in order to produce more children which would be mean more slaves. The slave owners wanted the Black men to be whores. They taught them how to be whores. This idea of spreading yourself with various women and making babies with various women is still present today. Sure we do not have someone forcing us to do it but the urge is still there. This is why the capacity for a man to go from woman to woman and make babies with each of them is not a foreign idea. In fact it is much more accepted because it Is what Black men were trained to do.
When Friends Grow Apart
6. Eating that fat s**t
I myself love sweet potatoes and greens, and can even get with chitterlings from time to time. I love soul food. But let’s face it. There are certain soul food menu items that are unhealthy and not meant to be ate as often as we do. Eating these foods daily during slavery were out of necessity for survival as we were only given the scraps and less desirable portions of meats and foods. However, constant consumption of these foods also led to our high blood pressure, diabetes also known as ‘the sugars”, heart issues, and a tendency to be overweight. I am not suggesting that we should not eat the foods at all, but the constant consumption of these foods is what leads to many of our health issues. Some soul food items are fatty, too salty, and loaded with other undesirables that were not meant to be consumed daily.
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7. White women on a pedestal
“Mirror mirror on the wall.. Who is the fairest of them all? Why…You are White woman.” During slavery White women were seen as goddesses and obviously highly favored over Black women in every way. They were the fairest of them all and not to be attained by a lowly Black man. What is withheld from a person for so long often becomes the object of their obsession. I’m not saying that all Black men are obsessed with White women or anything dramatic of that nature. I am saying that there is a direct correlation as to why SOME not all Black men feel that they have struck gold once they have a White woman on their arms. Some use this as a tool to stroke their egos and offer themselves self worth. Finally they can have something that for years they were not allowed to even stare at for too long nonetheless have sex with and make babies.
8. No we don’t want to work
Since slavery many Blacks have been forced to work for Whites for survival reasons or out of necessity. Some are able to adjust while others have an inherent desire to do whatever it takes to scheme, plot and manipulate the system for however long in order to receive free money and never truly have to work a job. There is a deep resentment towards having to work for “Whitey” by Blacks because we feel as though we have been doing that since the beginning of time by force.

Thursday, July 22, 2010

11 COMPANIES THAT SURPRISINGLY COLLABORATED WITH THE NAZIS

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Shem Hotep ("I go in peace").

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11 COMPANIES THAT SURPRISINGLY COLLABORATED WITH THE NAZIS.

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I saw this article today; it's about a controversy over the German insurance company Allianz buying the naming rights to the new New York Giants and Jets football stadium.

That's controversial because Allianz has very famous Nazi ties -- they insured Auschwitz, their CEO was one of Hitler's advisers, and, during the Holocaust, instead of paying life insurance benefits to Jews, they sent that money straight to the Nazis.

Jewish groups don't want Allianz getting the naming rights to the new Meadowlands. Abe Foxman, the head of the Anti-Defanation League, says, quote, "It would be an insult. It's putting their name in lights for generations to come."

Since World War Two ended, Allianz has officially apologized for its role in the Holocaust and has paid several million dollars in restitution. Which brings me to a larger point here: At what point should we say to Nazi collaborating companies, "OK. You've apologized, you've paid, none of your current employees worked with the Nazis, it's time to move on"?

Because there are a TON of companies that worked with the Nazis. Way more than the Allianz and the other 11 I'm about to talk about here. They've all apologized. A lot have paid restitution. Two generations have passed.

I won't comment on whether I think people should forgive them... boycott them... continue to patronize them, but begrudgingly... or continue to patronize them with statements like, "Wow, Allianz, your insurance is SO good, we're SO impressed with what you're doing. And if it wasn't for the 800 other, better insurance companies out there, we'd TOTALLY sign up with you."

That's up to you. I'm just puttin' the information out there. Here are 11 companies that you may not realize collaborated with the Nazis.

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1. The 12 Nazi collaborating companies featured in this article.
Kodak. During World War Two, Kodak's German branch used slave laborers from concentration camps. Several of their other European branches did heavy business with the Nazi government.

And Wilhelm Keppler, one of Hitler's top economic advisers, had deep ties in Kodak. When Nazism began, Keppler advised Kodak and several other U.S. companies that they'd benefit by firing all of their Jewish employees. (Source: The Nation)

2. Hugo Boss. In the 1930s, Hugo Boss started making Nazi uniforms. The reason: Hugo Boss himself had joined the Nazi party, and got a contract to make the Hitler Youth, storm trooper and SS uniforms.

That was a huge boon for Hugo Boss... he got the contract just eight years after founding his company... and that infusion of business helped take the company to another level.

The Nazi uniform manufacturing went so well that Hugo Boss ended up needing to bring in slave laborers in Poland and France to help out at the factory.

In 1997, Hugo's son, Siegfried Boss, told an Austrian news magazine, "Of course my father belonged to the Nazi party. But who didn't belong back then?" (Source: New York Times)

3. Volkswagen. Ferdinand Porsche, the man behind Volkswagen and Porsche, met with Hitler in 1934, to discuss the creation of a "people's car." (That's the English translation of Volkswagen.)

Hitler told Porsche to make the car with a streamlined shape, "like a beetle." And that's the genesis of the Volkswagen Beetle... it wasn't just designed for the Nazis, Hitler NAMED it.

During World War Two, it's believed that as many as four out of every five workers at Volkswagen's plants were slave laborers. Ferdinand Porsche even had a direct connection to Heinrich Himmler, one of the leaders of the SS, to directly request slaves from Auschwitz. (Source: The Straight Dope)

4. Bayer. During the Holocaust, a German company called IG Farben manufactured the Zyklon B gas used in the Nazi gas chambers. They also funded and helped with Josef Mengele's "experiments" on concentration camp prisoners.

IG Farben is the company that turned the single largest profit from work with the Nazis. After the War, the company was broken up. Bayer was one of its divisions, and went on to become its own company.

Oh... and aspirin was founded by a Bayer employee, Arthur Eichengrun. But Eichengrun was Jewish, and Bayer didn't want to admit that a Jewish guy created the one product that keeps their company in business. So, to this day, Bayer officially gives credit to Felix Hoffman, a nice Aryan man, for inventing aspirin. (Source: Alliance for Human Research Protection, Pharmaceutical Achievers)

5. Siemens. Siemens took slave laborers during the Holocaust and had them help construct the gas chambers that would kill them and their families. Good people over there.

Siemens also has the single biggest post-Holocaust moment of insensitivity of any of the companies on this list. In 2001, they tried to trademark the word "Zyklon" (which means "cyclone" in German) to become the name a new line of products... including a line of gas ovens.

Zyklon, of course, being the name of the poison gas used in their gas chambers during the Holocaust.

A week later, after several watchdog groups appropriately freaked out, Siemens withdrew the application. They said they never drew the connection between the Zyklon B gas used during the Holocaust and their proposed Zyklon line of products. (Source: BBC)

6. Coca-Cola, specifically Fanta. Coke played both sides during World War Two... they supported the American troops but also kept making soda for the Nazis. Then, in 1941, the German branch of Coke ran out of syrup, and couldn't get any from America because of wartime restrictions.

So they invented a new drink, specifically for the Nazis: A fruit-flavored soda called Fanta.

That's right: Long before Fanta was associated with a bunch of exotic women singing a god-awful jingle, it was the unofficial drink of Nazi Germany. (Source: New Statesman)

7. Ford. Henry Ford is a pretty legendary anti-Semite, so this makes sense. He was Hitler's most famous foreign backer. On his 75th birthday, in 1938, Ford received a Nazi medal, designed for "distinguished foreigners."

He profiteered off both sides of the War -- he was producing vehicles for the Nazis AND for the Allies.

I'm wondering if, in a completely misguided piece of logic, Allianz points to the Detroit Lions giving Ford the naming rights to their stadium as a reason why they should get the rights to the Meadowlands. (Source: Reformed Theology)

8. Standard Oil. The Luftwaffe needed tetraethyl lead gas in order to get their planes off the ground. Standard Oil was one of only three companies that could manufacture that type of fuel. So they did.

Without them, the German air force never could've even gotten their planes off the ground.

When Standard Oil was dissolved as a monopoly, it led to ExxonMobil, Chevron and BP, all of which are still around today. (But fortunately, their parent company's past decision to make incredible profits off of war have not carried on.) (Source: MIT's Thistle)

9. Chase bank. A lot of banks sided with the Nazis during World War Two. Chase is the most prominent.

They froze European Jewish customers' accounts and were extremely cooperative in providing banking service to Germany. (Source: New York Times)

10. IBM. IBM custom-build machines for the Nazis that they could use to track everything... from oil supplies to train schedules into death camps to Jewish bank accounts to individual Holocaust victims themselves.

In September of 1939, when Germany invaded Poland, the "New York Times" reported that three million Jews were going to be "immediately removed" from Poland and were likely going to be "exterminat[ed]."

IBM's reaction? An internal memo saying that, due to that "situation", they really needed to step up production on high-speed alphabetizing equipment. (Source: CNet)

11. Random House publishing. Random House's parent company, Bertelsmann A.G., worked for the Nazis... they published Hitler propaganda, and a book called "Sterilization and Euthanasia: A Contribution to Applied Christian Ethics".

Bertelsmann still owns and operates several companies. I picked Random House because they drew controversy in 1997 when they decided to expand the definition of Nazi in Webster's Dictionary.

Eleven years ago, they added the colloquial, softened definition of "a person who is fanatically dedicated to or seeks to control a specified activity, practice, etc." (Think "Soup Nazi".)

The Anti-Defamation League called that expanded definition offensive... especially when added by a company with Nazi ties... they said it, quote, "trivializes and denies the murderous intent and actions of the Nazi regime... it also cheapens the language by allowing people to reach for a quick word fix... [and] lends a helping hand to those whose aim is to prove that the Nazis were really not such terrible people." (Source: New York Observer, ADL)

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Thursday, July 15, 2010

六六三十六,数中有术,术中有数。

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Shem Hotep ("I go in peace").

"Is god willing to prevent evil but not able? Then he is not omnipotent. Is he able but not willing? Then he is malevolent. Is he both able and willing? Then whence cometh evil? Is he neither able nor willing? Then why call him god?" Epicurus

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The Thirty-Six Strategies

六六三十六,数中有术,术中有数。
阴阳燮理,机在其中。机不可设,设则不中。
"The Thirty-Six Strategies" is a a Chinese collection of 36 proverbs commented as militaristic tactics. Often attributed to Sun Tzu, this is generally rejected by scholars since Sun Tzu lived during the Spring and Autumn Period of China, while most of the 36 proverbs postdate that. It is believed by many to have been written by Zhuge Liang of the Three Kingdoms period.

Chapter 1 winning Strategies
Strategy 1 "瞒天过海" - Deceive the sky to cross the ocean.
Moving about in the darkness and shadows, occupying isolated places, or hiding behind screens will only attract suspicious attention. To lower an enemy's guard you must act in the open hiding your true intentions under the guise of common every day activities.



Strategy 2 "围魏救赵" - Surround Wei to rescue Zhao.
When the enemy is too strong to attack directly, then attack something he holds dear. Know that in all things he cannot be superior. Somewhere there is a gap in the armour, a weakness that can be attacked instead.
In other words, you may try to attack the relatives or dear ones of the enemy to weaken him psychologically.



Strategy 3 "借刀杀人" - Borrow one's hand to kill. (Kill with a borrowed knife.)
Attack using the strength of another (because of lack of strength or do not want to use own strength). Trick an ally into attacking him, bribe an official to turn traitor, or use the enemy's own strength against him.



Strategy 4 "以逸待劳" - Make your enemy tire himself out while conserving energy.
It is an advantage to choose the time and place for battle. In this way you know when and where the battle will take place, while your enemy does not. Encourage your enemy to expend his energy in futile quests while you conserve your strength. When he is exhausted and confused, you attack with energy and purpose.



Strategy 5 "趁火打劫" - Use the opportunity of fire to rob others. (Loot a burning house.)
When a country is beset by internal conflicts, when disease and famine ravage the population, when corruption and crime are rampant, then it will be unable to deal with an outside threat. This is the time to attack.



Strategy 6 "声东击西" - Feign an attack in the east and attack in the west.
In any battle the element of surprise can provide an overwhelming advantage. Even when face to face with an enemy, surprise can still be employed by attacking where he least expects it. To do this you must create an expectation in the enemy's mind through the use of a feint.
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Strategy 7 "无中生有" - Create something from nothing.
You use the same feint twice. Having reacted to the first and often the second feint as well, the enemy will be hesitant to react to a third feint. Therefore the third feint is the actual attack catching your enemy with his guard down.



Strategy 8 "暗渡陈仓" - Secretly utilize the Chen Chang passage. (Repair the highway to take the crude path.)
Attack the enemy with two convergent forces. The first is the direct attack, one that is obvious and for which the enemy prepares his defense. The second is the indirect, the attack sinister, that the enemy does not expect and which causes him to divide his forces at the last minute leading to confusion and disaster.



Strategy 9 "隔岸观火" - Watch the fires burning across the river.
Delay entering the field of battle until all the other players have become exhausted fighting amongst themselves. Then go in full strength and pick up the pieces.



Strategy 10 "笑里藏刀" - Knife sheathed in a smile.
Charm and ingratiate yourself to your enemy. When you have gained his trust, you move against him in secret.



Strategy 11 "李代桃僵" - Plum tree sacrifices for the peach tree. (Sacrifice the silver to keep the gold.)
There are circumstances in which you must sacrifice short-term objectives in order to gain the long-term goal. This is the scapegoat strategy whereby someone else suffers the consequences so that the rest do not.



Strategy 12 "顺手牵羊" - Stealing a goat along the way (Take the opportunity to pilfer a goat.)
While carrying out your plans be flexible enough to take advantage of any opportunity that presents itself, however small, and avail yourself of any profit, however slight.
[edit] Chapter 3 <>
Strategy 13 "打草惊蛇" - Startle the snake by hitting the grass around it.
When you cannot detect the opponent's plans launch a direct, but brief, attack and observe your opponent reactions. His behavior will reveal his strategy.



Strategy 14 "借尸还魂" - Borrow another's corpse to resurrect the soul. (Raise a corpse from the dead.)
Take an institution, a technology, or a method that has been forgotten or discarded and appropriate it for your own purpose. Revive something from the past by giving it a new purpose or to reinterpret and bring to life old ideas, customs, and traditions.



Strategy 15 "调虎离山" - Entice the tiger to leave its mountain lair.
Never directly attack an opponent whose advantage is derived from its position. Instead lure him away from his position thus separating him from his source of strength.



Strategy 16 "欲擒姑纵" - In order to capture, one must let loose.
Cornered prey will often mount a final desperate attack. To prevent this you let the enemy believe he still has a chance for freedom. His will to fight is thus dampened by his desire to escape. When in the end the freedom is proven a falsehood the enemy's morale will be defeated and he will surrender without a fight.



Strategy 17 "抛砖引玉" - Tossing out a brick to get a jade
Prepare a trap then lure your enemy into the trap by using bait. In war the bait is the illusion of an opportunity for gain. In life the bait is the illusion of wealth, power, and sex.



Strategy 18 "擒贼擒王" - Defeat the enemy by capturing their chief.
If the enemy's army is strong but is allied to the commander only by money or threats then, take aim at the leader. If the commander falls the rest of the army will disperse or come over to your side. If, however, they are allied to the leader through loyalty then beware, the army can continue to fight on after his death out of vengeance.
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Strategy 19 "釜底抽薪" - Remove the firewood under the cooking pot. (Remove the stick from the axe.)
When faced with an enemy too powerful to engage directly you must first weaken him by undermining his foundation and attacking his source of power.



Strategy 20 "混水摸鱼" - Fish in disturbed waters.
Before engaging your enemy's forces create confusion to weaken his perception and judgment. Do something unusual, strange, and unexpected as this will arouse the enemy's suspicion and disrupt his thinking. A distracted enemy is thus more vulnerable.



Strategy 21 "金蝉脱壳" - Slough off the cicada's shell. (False appearances mislead the enemy.)
When you are in danger of being defeated, and your only chance is to escape and regroup, then create an illusion. While the enemy's attention is focused on this artifice, secretly remove your men leaving behind only the facade of your presence.



Strategy 22 "关门捉贼" - Shut the door to catch the thief.
If you have the chance to completely capture the enemy then you should do so thereby bringing the battle or war to a quick and lasting conclusion. To allow your enemy to escape plants the seeds for future conflict. But if they succeed in escaping, be wary of giving chase.



Strategy 23 "远交近攻" - Befriend a distant state while attacking a neighbor.
It is known that nations that border each other become enemies while nations separated by distance and obstacles make better allies. When you are the strongest in one field, your greatest threat is from the second strongest in your field, not the strongest from another field.



Strategy 24 "假道伐虢" - Obtain safe passage to conquer the Kingdom of Guo.
Borrow the resources of an ally to attack a common enemy. Once the enemy is defeated, use those resources to turn on the ally that lent you them in the first place.



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Strategy 25 "偷梁换柱" - Replace the beams with rotten timbers.
Disrupt the enemy's formations, interfere with their methods of operations, change the rules in which they are used to following, go contrary to their standard training. In this way you remove the supporting pillar, the common link that makes a group of men an effective fighting force.



Strategy 26 "指桑骂槐" - Point at the mulberry and curse the locust.
To discipline, control, or warn others whose status or position excludes them from direct confrontation; use analogy and innuendo. Without directly naming names, those accused cannot retaliate without revealing their complicity.

Strategy 27 "假痴不癫" - Pretend to be a pig in order to eat the tiger. (Play dumb.)
Hide behind the mask of a fool, a drunk, or a madman to create confusion about your intentions and motivations. Lure your opponent into underestimating your ability until, overconfident, he drops his guard. Then you may attack.

Strategy 28 "上屋抽梯" - Remove the ladder when the enemy has ascended to the roof (Cross the river and destroy the bridge.)
With baits and deceptions lure your enemy into treacherous terrain. Then cut off his lines of communication and avenue of escape. To save himself he must fight both your own forces and the elements of nature.

Strategy 29 "树上开花" - Deck the tree with false blossoms.
Tying silk blossoms on a dead tree gives the illusion that the tree is healthy. Through the use of artifice and disguise make something of no value appear valuable; of no threat appear dangerous; of no use appear useful.

Strategy 30 "反客为主" - Make the host and the guest exchange places.
Defeat the enemy from within by infiltrating the enemy's camp under the guise of cooperation, surrender, or peace treaties. In this way you can discover his weakness and then, when the enemy's guard is relaxed, strike directly at the source of his strength.
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Strategy 31 "美人计" - The beauty trap. (The tender trap, use a woman to ensnare a man.)
Send your enemy beautiful women to cause discord within his camp. This strategy can work on three levels. First, the ruler becomes so enamored with the beauty that he neglects his duties and allows his vigilance to wane. Second, other males at court will begin to display aggressive behavior that inflames minor differences hindering co-operation and destroying morale. Third, other females at court, motivated by jealousy and envy, begin to plot intrigues further exacberating the situation.

Strategy 32 "空城计" - Empty fort. (Mental trap, empty a fort to make enemy think it is filled with traps.)
When the enemy is superior in numbers and your situation is such that you expect to be overrun at any moment, then drop all pretence of military preparedness and act casually. Unless the enemy has an accurate description of your situation this unusual behavior will arouse suspicions. With luck he will be dissuaded from attacking.

Strategy 33 "反间计" - Let the enemy's spy sow discord in the enemy camp. (Use enemy's own spy to spread false information.)
Undermine your enemy's ability to fight by allowing enemy's spy to remain within your ranks,while you feed false information causing enemy discord with his friends, allies, advisors, family, commanders, soldiers, and population. Preoccupied settling internal disputes, your enemy's ability to attack or defend is compromised and your control of him is increased.

Strategy 34 "苦肉计" - Inflict injury on one's self to win the enemy's trust. (Fall into a trap; become baited.)
Pretending to be injured has two possible applications. In the first, the enemy is lulled into relaxing his guard since he no longer considers you to be an immediate threat. The second is a way of ingratiating yourself to your enemy by pretending the injury was caused by a mutual enemy.

Strategy 35 "连环计" - Chain together the enemy's ships. (Never rely on but a single strategy.)
In important matters one should use several strategies applied simultaneously. Keep different plans operating in an overall scheme; in this manner if any one strategy fails you would still have several others to fall back on.
The 36th strategy "走为上" - Run away to fight another day.
If it becomes obvious that your current course of action will lead to defeat then retreat and regroup. When your side is losing there are only three choices remaining: surrender, compromise, or escape. Surrender is complete defeat, compromise is half defeat, but escape is not defeat. As long as you are not defeated, you still have a chance.

Thursday, July 08, 2010

The 33 Strategies Of War

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Shem Hotep ("I go in peace").

"I am a deeply religious nonbeliever -- this is a somewhat new kind of religion." Albert Einstein

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The 33 Strategies Of War

1: Declare war on your enemies: Polarity

You cannot fight effectively unless you can identify them. Learn to smoke them out, then inwardly declare war. Your enemies can fill you with purpose and direction.

2: Do not fight the last war: Guerilla-war-of-the-mind

Wage war on the past and ruthlessly force yourself to react to the present. Make everything fluid and mobile.

3: Amidst the turmoil of events, do not lose your presence of mind: Counterbalance

Keep your presence of mind whatever the circumstances. Make your mind tougher by exposing it to adversity. Learn to detach youself from the chaos of the battlefied.

4: Create a sense of urgency and desperation: Death-ground

Place yourself where your back is against the wall and you have to fight like hell to get out alive.


5: Avoid the snares of groupthink: Command-and-control

Create a chain of command where people do not feel constrained by your influence yet follow your lead. Create a sense of participation, but do not fall into groupthink.

6: Segment your forces: Controlled-chaos

The critical elements in war are speed and adaptability–the ability to move and make decisions faster than the enemy. Break your forces into independent groups that can operate on their own. Give them the spirit of the campaign, a mission to accomplish, and room to run.

7: Transform your war into a crusade: Morale

Get them to think less about themselves and more about the group. Involve them in a cause, a crusade against a hated enemy. Make them see their survival is tied to the success of the army as a whole.


8: Pick your battles carefully: Perfect-economy

Consider the hidden costs of war: time, political goodwill, an embittered enemy bent on revenge. Sometimes it is better to undermine your enemies covertly.

9: Turn the tables: Counterattack

Let the other side move first. If aggressive, bait them into a rash attack that leaves them in a weak position.

10: Create a threatening presence: Deterrence

Build a reputation for being a little crazy. Fighting you is not worth it. Uncertainty can be better than an explicit threat. If your opponents aren’t sure what attacking you will cost, they will not want to find out.

11: Trade space for time: Nonengagement

Retreat is a sign of strength. Resisting the temptation to respond buys valuable time. Sometimes you accomplish most by doing nothing.


12: Lose battles, but win the war: Grand strategy

Grand strategy is the art of looking beyond the present battle and calculating ahead. Focus on your ultimate goal and plot to reach it.

13: Know your enemy: Intelligence

The target of your strategies is not the army you face, but the mind who runs it. Learn to read people.

14: Overwhelm resistance with speed and suddenness: Blitzkrieg

Speed is power. Striking first, before enemies have time to think or prepare will make them emotional, unbalanced, and prone to error.

15: Control the dynamic: Forcing

Instead of trying to dominate the other side’s every move, work to define the nature of the relationship itself. Control your opponent’s mind, pushing emotional buttons and compelling them to make mistakes.

16: Hit them where it hurts: Center-of-gravity

Find the source of your enemy’s power. Find out what he cherishes and protects and strike.

17: Defeat them in detail: Divide and conquer

Separate the parts and sow dissension and division. Turn a large problem into small, eminently defeatable parts.

18: Expose and attack your opponent’s soft flank: Turning

Frontal assaults stiffen resistance. Instead, distract your enemy’s attention to the front, then attack from the side when they expose their weakness.

19: Envelop the enemy: Annihilation

Create relentless pressure from all sides and close off their access to the outside world. When you sense weakening resolve, tighten the noose and crush their willpower.

20: Maneuver them into weakness: Ripening for the sickle

Before the battle begins, put your opponent in a position of such weakness that victory is easy and quick. Create dilemmas where all potential choices are bad.

21: Negotiate while advancing: Diplomatic war

Before and during negotiations, keep advancing, creating relentless pressure and compelling the other side to settle on your terms. The more you take, the more you can give back in meaningless concessions. Create a reputation for being tough and uncompromising so that people are giving ground even before they meet you.

22: Know how to end things: Exit strategy

You are judged by how well things conclude. Know when to stop. Avoid all conflicts and entanglements from which there are no realistic exits.


23: Weave a seamless blend of fact and fiction: Misperception

Make it hard for your enemies to know what is going on around them. Feed their expectations, manufacture a reality to match their desires, and they will fool themselves. Control people’s perceptions of reality and you control them.

24: Take the line of least expectation: Ordinary-Extraordinary

Upset expectations. First do something ordinary and conventional, then hit them with the extraordinary. Sometimes the ordinary is extraordinary because it is unexpected.

25: Occupy the moral high ground: Righteousness

The cause you are fighting for must seem more just than the enemy’s. Questioning their motives and making enemies appear evil can narrow their base of support and room to maneuver. When you come under moral attack from a clever enemy, don’t whine or get angry–fight fire with fire.

26: Deny them targets: The Void

The feeling of emptiness is intolerable for most people. Give enemies no target to attach. Be dangerous and elusive, and let them chase you into the void. Deliver irritating but damaging side attacks and pinpricks.

27: Seem to work for the interests of others while furthering your own: Alliance

Get others to compensate for your deficiencies, do your dirty work, fight your wars. Sow dissension in the alliances of others, weakening opponents by isolating them.

28: Give your rivals enough rope to hang themselves: One-upmanship

Instill doubts and insecurities in rivals, getting them to think too much and act defensive. Make them hang themselves through their own self-destructive tendencies, leaving you blameless and clean.

29: Take small bites: Fait Accompli

Take small bites to play on people’s short attention span. Before they notice, you may acquire an empire.

30: Penetrate their minds: Communication

Infiltrate your ideas behind enemy lines, sending messages through little details. Lure people into coming to the conclusions you desire and into thinking they’ve gotten there by themselves.

31: Destroy from within: The Inner Front

To take something you want, don’t fight those who have it, but join them. Then either slowly make it your own or wait for the right moment to stage a coup.

32: Dominate while seeming to submit: Passive-Aggression

Seem to go along, offering no resistance, but actually dominate the situation. Disguise your aggression so you can deny that it exists.

33: Sow uncertainty and panic through acts of terror: Chain Reaction

Terror can paralyze a people’s will to resist and destroy their ability to plan a strategic response. The goal is to cause maximum chaos and provoke a desperate overreaction. To counter terror, stay balanced and rational.

Thursday, July 01, 2010

The 48 Laws of Power

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Shem Hotep ("I go in peace").

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The 48 Laws of Power.

Law 1

Never Outshine the Master

Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite – inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.

Law 2

Never put too Much Trust in Friends, Learn how to use Enemies

Be wary of friends-they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.

Law 3

Conceal your Intentions

Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelope them in enough smoke, and by the time they realize your intentions, it will be too late.

Law 4

Always Say Less than Necessary

When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.

Law 5

So Much Depends on Reputation – Guard it with your Life

Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.

Law 6

Court Attention at all Cost

Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.

Law 7

Get others to do the Work for you, but Always Take the Credit

Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.

Law 8

Make other People come to you – use Bait if Necessary

When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains – then attack. You hold the cards.

Law 9

Win through your Actions, Never through Argument

Any momentary triumph you think gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.

Law 10

Infection: Avoid the Unhappy and Unlucky

You can die from someone else’s misery – emotional states are as infectious as disease. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.

Law 11

Learn to Keep People Dependent on You

To maintain your independence you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.

Law 12

Use Selective Honesty and Generosity to Disarm your Victim

One sincere and honest move will cover over dozens of dishonest ones. Open-hearted gestures of honesty and generosity bring down the guard of even the most suspicious people. Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will. A timely gift – a Trojan horse – will serve the same purpose.

Law 13

When Asking for Help, Appeal to People’s Self-Interest,

Never to their Mercy or Gratitude

If you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. He will respond enthusiastically when he sees something to be gained for himself.

Law 14

Pose as a Friend, Work as a Spy

Knowing about your rival is critical. Use spies to gather valuable information that will keep you a step ahead. Better still: Play the spy yourself. In polite social encounters, learn to probe. Ask indirect questions to get people to reveal their weaknesses and intentions. There is no occasion that is not an opportunity for artful spying.

Law 15

Crush your Enemy Totally

All great leaders since Moses have known that a feared enemy must be crushed completely. (Sometimes they have learned this the hard way.) If one ember is left alight, no matter how dimly it smolders, a fire will eventually break out. More is lost through stopping halfway than through total annihilation: The enemy will recover, and will seek revenge. Crush him, not only in body but in spirit.

Law 16

Use Absence to Increase Respect and Honor

Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.

Law 17

Keep Others in Suspended Terror: Cultivate an Air of Unpredictability

Humans are creatures of habit with an insatiable need to see familiarity in other people’s actions. Your predictability gives them a sense of control. Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.

Law 18

Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous

The world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from – it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.

Law 19

Know Who You’re Dealing with – Do Not Offend the Wrong Person

There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmaneuver some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs’ clothing. Choose your victims and opponents carefully, then – never offend or deceive the wrong person.

Law 20

Do Not Commit to Anyone

It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others – playing people against one another, making them pursue you.

Law 21

Play a Sucker to Catch a Sucker – Seem Dumber than your Mark

No one likes feeling stupider than the next persons. The trick, is to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives.

Law 22

Use the Surrender Tactic: Transform Weakness into Power

When you are weaker, never fight for honor’s sake; choose surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first. By turning the other check you infuriate and unsettle him. Make surrender a tool of power.

Law 23

Concentrate Your Forces

Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another – intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.

Law 24

Play the Perfect Courtier

The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the mot oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.

Law 25

Re-Create Yourself

Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.

Law 26

Keep Your Hands Clean

You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement.

Law 27

Play on People’s Need to Believe to Create a Cultlike Following

People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.

Law 28

Enter Action with Boldness

If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.

Law 29

Plan All the Way to the End

The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.

Law 30

Make your Accomplishments Seem Effortless

Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work – it only raises questions. Teach no one your tricks or they will be used against you.

Law 31

Control the Options: Get Others to Play with the Cards you Deal

The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose. Force them to make choices between the lesser of two evils, both of which serve your purpose. Put them on the horns of a dilemma: They are gored wherever they turn.

Law 32

Play to People’s Fantasies

The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone flocks to them. There is great power in tapping into the fantasies of the masses.

Law 33

Discover Each Man’s Thumbscrew

Everyone has a weakness, a gap in the castle wall. That weakness is usual y an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage.

Law 34

Be Royal in your Own Fashion: Act like a King to be treated like one

The way you carry yourself will often determine how you are treated; In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally and confident of your powers, you make yourself seem destined to wear a crown.

Law 35

Master the Art of Timing

Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.

Law 36

Disdain Things you cannot have: Ignoring them is the best Revenge

By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.

Law 37

Create Compelling Spectacles

Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them. Stage spectacles for those around you, then full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.

Law 38

Think as you like but Behave like others

If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.

Law 39

Stir up Waters to Catch Fish

Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold the strings.

Law 40

Despise the Free Lunch

What is offered for free is dangerous – it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price – there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.

Law 41

Avoid Stepping into a Great Man’s Shoes

What happens first always appears better and more original than what comes after. If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making: Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.

Law 42

Strike the Shepherd and the Sheep will Scatter

Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoned of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them – they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.

Law 43

Work on the Hearts and Minds of Others

Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.

Law 44

Disarm and Infuriate with the Mirror Effect

The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of Mirror Effect.

Law 45

Preach the Need for Change, but Never Reform too much at Once

Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.

Law 46

Never appear too Perfect

Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.

Law 47

Do not go Past the Mark you Aimed for; In Victory, Learn when to Stop

The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.

Law 48

Assume Formlessness

By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.